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The Radio Station: Broadcast, Satellite and Internet, by Michael C Keith
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The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.
The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading.
The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.
This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.
Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.
- Sales Rank: #482302 in Books
- Published on: 2009-07-13
- Original language: English
- Number of items: 1
- Dimensions: .82" h x 8.51" w x 10.87" l, 2.22 pounds
- Binding: Paperback
- 368 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good info
By Bryanknight
This is the textbook for my broadcasting class and while it is a lot of information per chapter, it is still all good information and will really let you into the world behind the scenes at your local radio station. It really talking about the whole business of radio. I recommend to anyone seeking to find out all about the workings of modern day radio.
2 of 2 people found the following review helpful.
Easy-to-Read
By Megan R.
I'm using this textbook for a radio class. It's easy to read and pretty interesting. Haven't had any complaints about it.
1 of 1 people found the following review helpful.
Comprehensive but Dated
By Mediaman
This book covers a lot of territory but it needs a major overhaul. Because it has had so many additions the author has just slightly updated every few years, leaving really outdated material in the book. The numbers are way off, the examples are old, and even equipment references are from a long-past analog era. Talking about DAT tapes? Seriously? So while this is good for students (there's not much else like it out there) the publisher needs to push the author to completely revise the entire text and have it a modern reference instead of something that seems 20 years old.
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